The Genuine BMW Floor Mat Velours - 51166971035 is a high-quality floor mat designed specifically for BMW vehicles. It is made of velour material, which is a soft and plush fabric that provides a luxurious feel. The mat is custom-fit for the specific model of the BMW vehicle, ensuring a perfect fit and maximum coverage. It features a non-slip backing to keep it securely in place and protect the vehicle's original carpet from dirt, debris, and wear. The mat is also easy to clean and maintain, making it a practical and stylish addition to any BMW.